When Chemists Attack

There’s an article on the BBC site featuring Al Gore discussing the US’s obsession with advertising. It’s worth a read.

Gore mainly discusses television ads (because we Americans spend a frightful amount of time glued to our televisions), but he said one thing that should bring back memories for those of us in South Carolina.

Now you sometimes see, in extreme cases, advertising created before the product, and then the product is based on what looks as if it’s going to succeed.

How many of y’all remember Outhouse Springs Water, the “product” offered by Adams Outdoor Advertising?

Outhouse Springs … originally in cans, now in bottles

Outhouse Springs, “America’s first recycled water”, was a fictional product advertised in the eastern part of South Carolina to make a point about the effectiveness of outdoor advertising. The point was most certainly made. People wanted Outhouse Springs badly enough that Adams started selling it, at least for a time.

Welcome to the twenty-first century … where ads are reality.

This entry was posted on Sunday, August 27th, 2006 at 1:43 pm and is filed under Personal chatter. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.