Better Living Through Chemistry, version 2.0

I got an e-mail this morning announcing the new “vision” of the American Chemical Society.

It’s “the product of more than a year of study and discussions at all levels of the society“.

It’s …

Improving people’s lives through the transforming power of chemistry

The ACS has apparently discovered DuPont’s 1939 slogan, Better Living … Through Chemistry.

Better sloganeering through the transforming power of a thesaurus?

As our cat Rusty might say, “Meh!”

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